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About

Who WE ARE

Founded in September 2023 by a group of ambitious undergraduate students, the Wisconsin Sports Business Conference (WSBC) was created to fill the gap in sports business opportunities at the University of Wisconsin-Madison. We are confident that the talent within the Badger community ranks among the finest in the world, as demonstrated by the innovations and impact driven by our alumni and student organizations.

WSBC provides a platform for students to showcase their potential while delivering value to all stakeholders involved. We believe in the power of innovation and the courage to take calculated risks. Our team is committed to making this event a success, and we invite you to join us in building something extraordinary together.

Our Mission

Leveraging Badger talent, the WSBC seeks to provide a platform for emerging sports business leaders to connect with established industry professionals, gain critical industry insights, and engage with premier recruitment opportunities in the sports business world.

Our Values

Deliver with Impact

Ensure that the value we aim to provide is tangibly realized when it matters most.

Vision, Intention, & Purpose

Understand the "why" and "how" behind our efforts, and stay committed to these principles to drive successful outcomes.

Cultivate Lasting Relationships

Go beyond the surface—find true common ground to build trust, and take action on it.

Ambition Overcomes Fear

Courage paves the way for success. Be bold, set ambitious goals, and embrace the hard work required to achieve them.

Be Intellectually Curious

Stay informed and engaged with the latest, most relevant topics shaping the industry.

innovate with Diligence

Introduce new approaches to complex problems, while basing decisions and strategies on data and details.

Embrace Discourse and Disagreement

Ideas propel the world forward, and healthy debate prevents complacency.